What is a Co-registration Leads?
A co-registration lead is a lead generated through a co-registration campaign. Co-registration is the practice of allowing a consumer to opt-in for multiple offers while registering for one primary offer. Co-registration is a form of Host Lead Generation.
For example, while signing up for a newsletter, a consumer might see a checkbox with a sign up for a related newsletter from another company. This checkbox is the opt-in for the co-registration. By checking that box, the consumer’s data will be transferred to both Advertisers presented on the form. It is important that consumers must explicitly opt-in for the co-registration placement to ensure that they truly want to be contacted for the offer.
The ability to accurately report and track these leads is essential. The industry standard for tracking co-registration leads is a service called LeadConduit that is provided by the folks over at ActiveProspect.